Marketing and Business Development Officer

VACANCY ANNOUNCEMENT

Marketing and Business Development Officer

Organization: ProInvest Capital PLC
Position: Marketing and Business Development Officer
Duty Station: Addis Ababa, Ethiopia
Employment Type: Full-Time
Number of Positions: One (1)

About ProInvest Capital PLC

ProInvest Capital PLC is an investment and business advisory firm providing professional services in Investment Advisory, Capital Raising, Mergers and Acquisitions (M&A) Advisory, Strategic Advisory and Market Research.

The company supports businesses, investors and other stakeholders in identifying investment opportunities, accessing capital, making informed business decisions and pursuing strategic growth.

To strengthen its market presence and expand its business opportunities, ProInvest Capital PLC invites qualified, motivated and results-oriented professionals to apply for the position of Marketing and Business Development Officer.

Job Purpose

The Marketing and Business Development Officer will be responsible for promoting the company's advisory services, identifying and developing new business opportunities, acquiring prospective clients, building strategic business relationships and expanding the company's market presence.

The position will focus on identifying businesses and organizations that require investment advisory, capital raising, mergers and acquisitions, strategic advisory and market research services, and facilitating their engagement with the company's technical and management teams.

The Officer will contribute directly to business growth through effective marketing, client acquisition, opportunity development and relationship management.

Key Duties and Responsibilities

A. Business Development and Opportunity Generation

• Identify and approach prospective corporate clients, SMEs, investors, institutions and other potential business partners.
• Identify companies and organizations that may require investment advisory, capital raising, M&A advisory, strategic advisory and market research services.
• Generate, develop and qualify new business opportunities aligned with the company's service offerings.
• Arrange business meetings, client presentations and professional engagements to introduce the company's services.
• Follow up on business inquiries, proposals and potential assignments to facilitate business conversion.
• Develop and maintain a structured pipeline of prospective clients and business opportunities.
• Explore opportunities for business expansion, strategic partnerships and collaboration.

B. Marketing and Promotion of Advisory Services

• Develop and implement marketing activities to promote the company's core service areas.
• Prepare and coordinate company profiles, service brochures, presentations, proposals and other marketing materials.
• Plan and execute digital marketing activities through social media, websites and other relevant online platforms.
• Develop and coordinate engaging digital content to communicate the company's services, expertise and market value.
• Organize and participate in business events, investment forums, networking sessions, exhibitions and promotional activities.
• Strengthen the company's corporate image, brand visibility and market positioning.
• Communicate the company's service offerings effectively to different target markets and prospective clients.

C. Client and Stakeholder Relationship Management

• Establish and maintain professional relationships with business owners, corporate executives, investors, financial institutions, development partners and other relevant stakeholders.
• Identify client needs and facilitate engagement with the appropriate technical and advisory professionals.
• Maintain regular communication and systematic follow-up with prospective and existing clients.
• Identify opportunities for repeat business, referrals and long-term client relationships.
• Coordinate client meetings and ensure timely follow-up on agreed actions.
• Support the development of strategic partnerships that contribute to the company's business growth.

D. Market Research and Business Intelligence

• Conduct market research to identify potential clients, industry developments, investment trends and emerging business opportunities.
• Identify businesses that may require capital raising, investment planning, business restructuring, M&A or strategic advisory services.
• Monitor market developments, competitor activities and changes in the business and investment environment.
• Identify potential investors, investment opportunities and strategic business networks.
• Prepare market intelligence reports and provide recommendations to management regarding potential business opportunities and target markets.
• Support the identification of new markets and opportunities for expanding the company's advisory services.

E. Business Planning, Performance Monitoring and Reporting

• Prepare periodic marketing and business development plans aligned with the company's strategic objectives.
• Develop and maintain client databases, prospect lists and business opportunity pipelines.
• Monitor client acquisition, business lead generation, proposals, conversion rates and business development progress.
• Prepare weekly, monthly and quarterly activity and performance reports.
• Track progress against approved business development targets and recommend improvement actions.
• Coordinate with relevant technical teams and management to facilitate client proposals and business engagements.
• Perform other related duties assigned by the immediate supervisor in line with the position's responsibilities.

Educational Qualification and Experience

• Bachelor's degree in Marketing Management, Business Administration, Management, Economics, Finance or a related field.
• Minimum of 2–3 years of relevant work experience in marketing, sales, business development, client relationship management or related areas.
• Experience working in a capital market institution, investment advisory firm, financial investment company, investment banking, or financial and corporate advisory firm is a strong advantage.
• Experience in capital raising, investment advisory, mergers and acquisitions (M&A), strategic advisory or related financial services is an added advantage.
• Proven experience in business development, client acquisition, professional networking and business opportunity generation.

Required Competencies and Skills

• Strong business development, marketing and client acquisition capabilities.
• Excellent communication, presentation, negotiation and interpersonal skills.
• Strong networking and relationship management capabilities.
• Ability to identify, qualify and develop business opportunities.
• Good understanding of corporate business operations, financial services and investment-related business environments.
• Strong market research, analytical and business development planning skills.
• Ability to prepare professional presentations, proposals and business reports.
• Good knowledge and practical understanding of digital marketing, including social media marketing, online brand promotion, content development and digital communication.
• Ability to use digital platforms and tools to promote company services, generate business leads and improve market visibility.
• Familiarity with social media management, digital advertising, website content management and basic digital marketing analytics is an added advantage.
• Strong organizational, coordination and follow-up skills.
• Results-oriented, proactive and self-motivated approach.
• Ability to work independently and collaboratively with technical and management teams.
• Proficiency in Microsoft Office applications.

Key Performance Areas

The employee's performance will be evaluated based on an approved KPI scorecard, including but are not limited:

1. Business Lead Generation: Number and quality of prospective business leads generated and qualified.
2. Client Acquisition: Number of new clients acquired.
3. Business Opportunity Conversion: Progression of qualified opportunities into proposals, assignments and actual business engagements.
4. Marketing Effectiveness: Effectiveness of marketing initiatives, digital marketing activities and promotion of the company's advisory services.
5. Client and Strategic Relationship Development: Growth and quality of client, investor and business partner relationships.
6. Market Research and Opportunity Identification: Quality and usefulness of market intelligence and identified business opportunities.
7. Planning and Reporting: Timeliness, accuracy and effectiveness of business development plans and reports.

How To Apply

Application Procedures

Interested and qualified applicants are invited to submit their updated CV and application letter via email in one consolidated PDF file (both documents combined into a single PDF).

Application Email: uib.hiring@gmail.com

Application Deadline: Within five (5) working days from the date of vacancy announcement.

Please use Marketing and Business Development Officer as the subject of your email application.

Only shortlisted candidates will be contacted.