About This Role
This is not a standard design role; it is a strategic leadership position within a large trading company that likely operates in competitive sectors like FMCG or retail. The job involves safeguarding a major corporate brand’s visual consistency across all physical and digital touchpoints. It is ideal for a senior designer who enjoys balancing high-level creative strategy with the discipline of maintaining strict brand guidelines for a well-established company.
What the Requirements Say About This Role
The requirement of 5-8 years of experience suggests the company needs a professional who has moved beyond simple execution into campaign-level thinking. They are looking for someone who can not only design but also defend creative decisions to a Marketing Director. The mention of "retail and outdoor" implies you must be comfortable working on large-format physical materials and in-store branding, not just social media graphics.
How to Approach This Application
Your portfolio should not be a random collection of art. Structure it to show a clear "before and after" of a brand’s visual identity or a series of connected campaign assets. Emphasize your ability to work within a brand system—show how you applied a logo, color palette, and typography across a flyer, a billboard, and a digital ad simultaneously. The employer will prioritize consistency over pure artistic flair.
Who This Role Suits
This role is best suited for an experienced designer who thrives in a structured corporate environment rather than a chaotic agency. It will be moderately competitive, attracting local senior talent who value the stability of a large trading firm.
Department Marketing
Reports To Marketing Director
Position Summary
The Senior Graphic Designer will be responsible for developing and maintaining ROMEL's visual identity across digital, print, retail, and outdoor advertising platforms. The role requires a strategic thinker with strong creative skills who can translate marketing objectives into compelling visual designs that strengthen brand awareness, drive customer engagement, and support business growth.
Key Responsibilities
Creative Development
- Ensure consistency of ROMEL's brand identity across all communication materials.
- Develop creative concepts and visual campaigns aligned with brand objectives.
- Lead the design and execution of integrated marketing campaigns.
- Create innovative visual solutions that differentiate ROMEL from competitors.
Marketing & Advertising Materials
- Design brochures, catalogs, flyers, posters, banners, and product sheets.
- Develop artwork for billboards and outdoor advertising
- Design retail visibility materials including:
- Display stands
- Shelf strips
- Point-of-sale materials
- Dealer branding materials
- Create exhibition and event branding materials.
Digital & Social Media Design
- Design engaging social media content for:
- TIKTOK
- Telegram
- YouTube
- Create digital advertisements and promotional campaign materials.
- Develop animated social media posts and motion graphics.
- Design email marketing creatives and website banners.
Product & Packaging Design
- Design product packaging and labeling materials.
- Create product launch visuals and promotional assets.
- Develop product manuals, installation guides, and technical brochures.
Photography & Video Support
- Direct product photoshoots and creative visual content production.
- Support video production through storyboards and graphic elements.
- Edit images and visual assets for marketing campaigns.
Team Collaboration
- Work closely with Marketing, Sales, Product Development, and Management teams.
- Provide creative direction to junior designers and external agencies.
- Coordinate with printers, production houses, and suppliers.
Creative Leadership
- Stay updated on industry design trends and best practices.
- Recommend innovative design approaches
- Contribute to brand strategy discussions and campaign planning.
Qualifications
Education
- Bachelor's Degree in Graphic Design, Visual Communication, Fine Arts, Multimedia Design, Marketing, or related field.
Experience
- Minimum 5–8 years of professional graphic design experience.
- At least 3 years in a senior-level design role.
- Experience working with consumer brands, electrical products, FMCG, retail, or manufacturing companies is highly preferred.
Technical Skills
Required Software Proficiency
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- Adobe After Effects
- Adobe Premiere Pro
Additional Skills
- Motion Graphics Design
- Video Editing
- Photography and Photo Retouching
- Packaging Design
- Print Production Knowledge
- UI/UX Design knowledge is an advantage
Competencies
- Strong creative and conceptual thinking
- Excellent visual storytelling skills
- Strong attention to detail
- Ability to manage multiple projects simultaneously
- Excellent communication and presentation skills
- Time management and organizational skills
- Ability to work under pressure and meet deadlines
- Leadership and mentoring capabilities
Application Process
Interested candidates should submit:
- Updated CV/Resume
- Portfolio showcasing previous work
How To Apply
Interested and qualified candidates should submit their CV, cover letter, and relevant credentials to: hr@romel.et
Subject line: Application – Name and Job Title
Application Deadline: July 11th 2026
Only shortlisted candidates will be contacted.
ROMEL General Trading PLC is an equal opportunity employer.
For enquiries: Tel: 0930078032 |
Address: ROMEL General Trading PLC, Addis Ababa, Ethiopia
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Senior Creative Graphic Designer
Romel General Trading Plc
