About This Role
This is a reputation-ownership role at a fast-moving Ethiopian beverage manufacturer, where the person hired will shape how Komari is perceived by consumers, regulators, media, and its own workforce. It suits a communications professional who has moved beyond pure media relations and can now set strategy, manage crises, and align messaging across internal and external audiences. Beverage is a consumer-facing, highly visible sector in Ethiopia, so public perception directly affects sales — expect this position to be treated as commercially important rather than as a support function.
What the Requirements Say About This Role
The 5–8 year band signals they want someone who has already run communications through at least one full cycle of campaigns, launches, or reputational challenges — not a first-time manager learning on the job. The emphasis on both reputation management and internal engagement suggests a role with two distinct constituencies, meaning the ideal candidate is comfortable switching between executive advisory work and employee-facing communication. Reading between the lines, Komari likely needs someone who can build structure and process, not just execute tasks, which points to a profile with prior experience standing up or professionalizing a communications function.
How to Approach This Application
Lead with concrete outcomes — a campaign you shaped, a crisis you handled, a measurable shift in brand perception or employee engagement — rather than descriptions of duties. Given Komari's consumer-facing positioning, show that you understand how communications connects to commercial results in an FMCG or beverage context, even if your background is in another sector. If you have worked in a company where communications had to earn its seat at the leadership table, say so explicitly; that is likely the gap they are trying to close.
Who This Role Suits
Best suited to a mid-to-senior communications professional with FMCG, consumer, or agency experience who wants ownership of a full function rather than a narrow media-relations brief. Competition will be moderate but real — the pool of candidates in Addis with both strategic communications depth and consumer-sector exposure is limited, so strong FMCG-adjacent experience will stand out.
Komari Beverage PLC is a leading Ethiopian beverage company, where we take pride in our ability to exceed expectations and provide unforgettable beverage experiences. Our focus on innovation and quality is at the forefront of everything we do, ensuring that each ready-to-drink (RTD) beverage we produce is exceptional. We are dedicated to crafting unique and exciting beverage experiences that cater to those who crave more. At Komari, you will help us meet these expectations and values by achieving the duties and responsibilities required of you, as well as meeting the necessary competencies for the position.
The Corporate Communications & PR Manager will lead Komari’s strategic communications function, responsible for managing the company’s reputation, strengthening internal engagement, and ensuring consistent messaging across all audiences. This role acts as a direct strategic partner to the CEO, guiding communication initiatives that shape how Komari is perceived internally and externally.
Job Summary
The Corporate Communications & PR Manager will lead Komari’s strategic communications function, responsible for managing the company’s reputation, strengthening internal engagement, and ensuring consistent messaging across all audiences. This role acts as a direct strategic partner to the CEO, guiding communication initiatives that shape how Komari is perceived internally and externally.
Duties and Responsibilities Strategic Communication Leadership
- Develop and implement a comprehensive corporate communication strategy that aligns with Komari’s business goals.
- Serve as the central point of communication for all corporate messaging, ensuring consistency across internal and external channels.
- Advise the CEO and senior management on communication strategies that support corporate objectives and protect Komari’s reputation.
Reputation & Media Relations
- Build and maintain strong relationships with media, industry stakeholders, and external partners.
- Lead proactive media engagement and manage press inquiries, interviews, and statements.
- Develop media kits, press releases, and thought-leadership content to position Komari as an industry leader.
- Oversee crisis communication planning and execution, ensuring timely and transparent responses.
Internal Communications & Employee Engagement
- Design and lead internal communication programs that foster engagement, motivation, and loyalty.
- Partner with HR to deliver effective internal campaigns, employee recognition programs, and leadership messages.
- Ensure clear communication of company policies, initiatives, and updates across all teams.
Executive Visibility
- Strengthen the public presence of the CEO and senior leadership through:
- Scheduling and preparing for interviews, industry panels, and internal events.
- Drafting speeches, key messages, and talking points.
- Coordinating media training, briefings, and presentation materials.
Message Alignment & Brand Consistency
- Oversee all corporate messaging to ensure tone, style, and content align with Komari’s identity and values.
- Work closely with Brand and Creative teams to align corporate and consumer-facing communications.
Measurement & Reporting
- Set and track communication KPIs related to engagement, sentiment, and media coverage.
- Prepare annual communication reports for leadership.
- Continuously refine strategies based on data-driven insights.
Budget & Resource Management
- Manage the corporate communications budget efficiently, ensuring optimal resource allocation across campaigns and initiatives.
- Oversee and guide the Media & Communications Officer and the Communications Officer
Team Performance Monitoring and Management
- Manage the day-to-day activities of team members through by setting specific objectives on a daily, weekly, monthly, and annual basis.
- Coach and mentor team members, helping them improve their performance and provide training when required to fill specific skill gaps.
Qualifications
Education
BA or MA in Communications, Public Relations, Journalism, or Marketing from a recognized/accredited institution.
Experience
Minimum of 5 years of progressive experience in Corporate Communications, Public Relations, or Media Relations, including at least 2 years in a managerial or team-lead capacity. Experience advising senior leadership or C-suite executives, managing media relations, and overseeing crisis communications is strongly preferred.
Additional Skills
No mandatory professional certification or license is required for this role. The following are considered an advantage:
- Certification in Public Relations (e.g., APR; Accreditation in Public Relations, or equivalent from a recognized PR/communications body)
- Certification in Crisis Communication or Media Training
How To Apply
Those who meet the above requirements can submit their CV to the following link
Kindly note that only shortlisted candidates will be contacted. LINK
Female applicants are highly encouraged to apply
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Corporate Communication & PR Manager
Komari Beverage
