About This Role
This is a plant-level leadership role at an animal-feed processor in Adama, reporting to a CEO, which means the GM owns day-to-day operations while executing a broader strategy set above them. It suits someone who has already run a manufacturing operation and now wants full P&L-style accountability across production, quality, sales, and people. Wela Agro sits in a sector — animal feed — that is growing in Ethiopia alongside poultry and livestock demand, so the role carries real commercial upside for a leader who can professionalize a young operation.
What the Requirements Say About This Role
The ten-year managerial threshold signals that the company wants someone who has already made decisions with consequences — hiring, capital spending, supplier negotiations — not a fast-rising specialist. The explicit demand for animal-feed or manufacturing background narrows the pool sharply, suggesting they need someone who understands processing equipment, input quality, and yield economics from day one, rather than learning on the job. Implicitly, they are looking for a leader comfortable operating in an industrial environment where production metrics, not office deliverables, define success.
How to Approach This Application
Lead with operational results you personally drove — throughput improvements, cost reductions, quality gains, or turnaround situations — and quantify them wherever possible. Because the company is emphasizing both production efficiency and commercial performance, show that you can connect factory-floor decisions to revenue and margin, not just output. The animal-feed experience is a hard filter, so make it unmistakable in your first few lines rather than burying it in a work history section.
Who This Role Suits
Best suited to a seasoned manufacturing or agro-processing manager with genuine feed-industry exposure who is ready for full operational ownership; given the strict ten-year and sector-specific criteria, the applicant pool will be small, making this relatively less competitive for those who genuinely qualify.
WELA AGRO INDUSTRY PLC
VACANCY ANNOUNCEMENT
GENERAL MANAGER (GM)
Duty Station | Adama, Ethiopia |
Employment Type | Full-time |
Industry | Animal Feed Processing / Manufacturing |
Reports To | CEO |
About the Role
Wela Agro Industry Plc is seeking an experienced, results-driven General Manager to lead its overall business operations, with particular emphasis on animal-feed processing and manufacturing. The successful candidate will provide strategic and operational leadership, improve production efficiency and product quality, strengthen commercial performance, manage resources effectively, and build a high-performing team.
Mandatory requirement: Applicants must have at least ten (10) years of relevant experience at managerial level, including direct experience in an animal-feed processing or manufacturing company. Candidates without direct animal-feed industry experience will not be considered.
Key Responsibilities
Business Leadership & Strategy
- Develop and implement business plans, budgets, operational targets and growth initiatives aligned with company objectives.
- Lead daily operations and coordinate production, technical/maintenance, quality, sales and marketing, finance, administration, procurement and warehouse/logistics.
- Set measurable departmental targets, review performance and report results and recommendations to the CEO and/or Board.
Production & Operational Excellence
- Oversee animal-feed manufacturing for poultry and cattle, including production planning, scheduling, capacity utilization and timely order fulfilment.
- Monitor production yield, raw-material use, wastage, cost per unit, equipment performance and productivity.
- Drive process improvement, preventive maintenance and efficient use of people, materials and equipment.
Quality, Safety & Compliance
- Ensure effective quality control across incoming raw materials, processing, finished products, storage and dispatch.
- Promote product consistency, traceability, hygiene, safe handling and occupational health and safety.
- Ensure compliance with applicable laws, permits, standards and company policies, and follow up on corrective actions.
Sales, Customers & Business Growth
- Lead sales and marketing planning, market development, customer retention and achievement of revenue targets.
- Monitor customer needs, market trends, pricing and competitor activity.
- Maintain productive relationships with key customers, suppliers and business partners.
Financial & Supply Chain Management
- Manage budgets, operating costs and financial performance in collaboration with Finance.
- Monitor profitability, working capital, inventory, procurement costs and asset utilization.
- Ensure reliable sourcing, appropriate stock levels, effective warehouse management and timely supply of raw materials.
People, Governance & Risk
- Lead and develop managers and employees, clarify accountabilities and promote a culture of performance, integrity and teamwork.
- Work with HR on workforce planning, recruitment, training, performance management and succession planning.
- Maintain effective internal controls, identify business and operational risks, and ensure timely management reporting.
Qualifications & Experience
- Bachelor’s degree in Animal Science, Animal Nutrition, Agriculture, Manufacturing, Business Administration, Management or a related field. A relevant Master’s degree is an advantage.
- At least ten (10) years of relevant professional experience, with substantial managerial-level responsibility.
- Direct managerial experience in an animal-feed processing or manufacturing company is mandatory.
- Demonstrated knowledge of animal-feed production processes, raw-material management, quality control and manufacturing operations.
- Proven experience leading teams, managing budgets, improving operational efficiency and delivering business results.
- Experience coordinating production, maintenance, quality, supply chain and commercial functions is highly desirable.
Key Competencies
- Strategic leadership and sound business judgment
- Strong knowledge of animal-feed manufacturing operations
- Planning, budgeting, cost control and performance management
- Problem-solving, decision-making and continuous improvement
- People leadership, communication and stakeholder management
- Integrity, accountability, professionalism and safety awareness
Key Performance Expectations
- Achievement of business, production and sales targets
- Improved production efficiency, yield and capacity utilization
- Product quality and customer satisfaction
- Cost control, profitability and budget performance
- Raw-material availability, inventory accuracy and on-time delivery
- Equipment reliability, workplace safety and employee performance
Compensation & Benefits
- Attractive salary, negotiable based on relevant experience and capability
- Company-provided house in Adama
- Personal-use vehicle provided for official/company use
How To Apply
Qualified candidates who meet the mandatory industry and managerial experience requirements should submit an updated CV and a cover letter highlighting their direct animal-feed industry experience, leadership scope and relevant achievements.
- Application email: welaworkregistration@gmail.com
- Email subject: Application – General Manager
- Only candidates who meet the essential requirements will be shortlisted.
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GENERAL MANAGER (GM)
Wela Agro Industry PLC
