About This Role
This is a senior marketing leadership position at an Ethiopian manufacturer launching or scaling a non-alcoholic beverage line under the Sport brand. The role sits at the intersection of FMCG brand-building and industrial production, meaning you would own everything from consumer positioning and trade marketing to distributor relationships and possibly export strategy. It suits someone who has already run marketing at a managerial level inside a consumer goods company and now wants full ownership of a brand's commercial direction. Belaya Industrial is a manufacturing group expanding into beverages, so expect a build-oriented mandate rather than maintenance of an established portfolio.
What the Requirements Say About This Role
The nine-year experience floor with a mandatory FMCG slice signals the company wants someone who has lived through product cycles, seasonal demand swings, and distributor negotiations — not a generalist marketer from another sector. Requiring a marketing degree alongside that tenure suggests they value formal grounding but will judge candidates primarily on commercial track record. The "Marketing Manager Level" qualifier is doing quiet work here: they want proof you have held the title and its accountability, not just performed similar tasks under a different designation. The single vacancy for an executive-tier role implies a lean team where this person will be hands-on, not purely supervisory.
How to Approach This Application
Your CV should make FMCG exposure unmistakable in the first few lines — name the beverage, food, or consumer goods brands you have managed and quantify results such as market share gains, launch outcomes, or distribution expansion. Because the employer is a factory moving into branded beverages, show that you understand route-to-market and trade channels, not just advertising. Address the application to the company as instructed and send complete academic documents in one submission; incomplete files are a common reason candidates get filtered out in Ethiopian hiring processes. A brief cover note connecting your FMCG years directly to a beverage launch would separate you from generic applicants.
Who This Role Suits
Best suited to a seasoned FMCG marketing manager with beverage or food experience who is comfortable building a brand function inside a manufacturing environment. Competition will be meaningful given the executive title and single slot, but the narrow FMCG requirement shrinks the qualified pool considerably.
External Vacancy Announcement
BELAYA INDUSTRIAL PLC (SPORT NON ALCOHOLIC BEVERAGE FACTORY)
Position: Marketing Manager
Number of Required People: 1
Work Place: Addis Ababa
Remuneration / Salary: Negotiable
Term of employment: Permanent
Minimum Requirement & Qualification
Educational Background: MSC/BSC in Marketing Management And related Fields.
Work Experience: 9 Years’ Experience which of this experience 4/3 Years FMCG organization, Marketing Manager Level
How To Apply
Interested and qualified candidates meeting the above requirements can submit or send their application including CV and non-returnable copies of academic documents and testimonials to Belaya Industrial Plc. Water Bottling Company within 5 consecutive working days since first date of publication.
Email: belayaindustrialhr@gmail.com
Address: A.A - KIRKOS SUB CITY ,GORGORIWOS SQUARE , AMANUELA BLDG
P.O. Box. 54850
Contact: Telephone No. +251-952433324
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