About This Role
This role blends strategic marketing leadership with hands-on commercial execution inside a manufacturing environment. You will be expected to bridge the gap between digital campaigns and physical retail performance, making it ideal for a marketer who understands both B2B and B2C dynamics. At AZ Pipe Manufacturing, you will likely shape how the brand competes in Ethiopia’s construction materials sector, requiring you to move beyond creative campaigns into budget ownership and data-driven decision-making.
What the Requirements Say About This Role
The emphasis on 3-5 years of sales experience—not just marketing—signals that this employer values professionals who can directly connect marketing spend to revenue outcomes. Preference for manufacturing or construction materials experience suggests the company needs someone who grasps long sales cycles, technical product specifications, and distributor relationships. The listing’s focus on budgeting and ROI analysis implies the ideal candidate is comfortable with financial accountability, not just campaign aesthetics.
How to Approach This Application
Your application should foreground specific examples where your marketing strategies directly lifted retail or outlet sales, ideally with hard numbers. Highlight any experience managing cross-functional reporting that combined sales data, digital metrics, and campaign costs—this will directly address the integrated reporting requirement. If you have familiarity with construction industry pricing reviews or competitor analysis in Ethiopia, make that explicit rather than generic marketing achievements.
Who This Role Suits
This role best suits a marketing professional with a sales-adjacent background who thrives in data-rich, ROI-driven environments. It is likely moderately competitive, favoring candidates who can demonstrate measurable commercial impact rather than broad marketing exposure.
We are seeking an experienced Senior Marketer with a minimum of 3-5 years of proven Sales experience, preferably in the manufacturing or construction materials industry.
- Develop and execute the annual and quarterly marketing and commercial strategies, making sure digital initiatives support retail performance.
- Keep a pulse on the market through research, competitor analysis, and pricing reviews to guide campaigns and outlet tactics.
- Manage marketing budgets
- Prepare integrated reports combining outlet sales performance, digital metrics, and campaign results for senior management.
- Drive cost-efficiency in all marketing and retail operations, constantly seeking ways to maximize Return on Marketing Investment.
- Support targeted digital and traditional advertising campaigns, managing content calendars and creative planning.
- Ensure smooth daily operations and profitability of all designated sales outlets/showrooms.
- Set and monitor sales targets, coaching teams to achieve and exceed them.
- Maintain high standards for visual merchandising, branding, and customer experience in all physical locations.
- Coordinate closely with logistics to manage inventory, minimize stockouts, and ensure timely order processing.
- Oversee accurate order fulfillment from quotation to delivery.
- Handle complex customer inquiries and complaints professionally, across both digital and retail channels.
- Ensure outlet staff are fully knowledgeable about all products, specifications, and promotions.
- Follow up with customers to foster repeat business and gather feedback to improve products and services.
- Actively seek new business opportunities through market visits, networking, and direct customer outreach, acting as the primary representative for key commercial accounts (this includes the necessary outdoor work).
- Manage the full life cycle of all commercial tenders and B2B proposals, including preparation, submission, negotiation, and subsequent contract finalization.
- Build and maintain robust relationships with key commercial partners, vendors, and strategic external stakeholders to support business growth objectives.
- Mentor, train, and performance-manage the retail sales staff, fostering a high-performance culture focused on sales conversion and customer satisfaction.
- Experience:
- Minimum 3-5 years of progressive experience in marketing
- Education:
- Bachelor’s degree in Marketing, Business Administration, Management, or a related field from a recognized / reputable university
- Salary: 29,500 gross plus other benefits
How To Apply
Interested candidates are invited to send their CV to [email protected] with the subject line:
Senior Marketer
- Applicants with a portfolio demonstrating relevant work are strongly encouraged to include it.
- Proven experience in tenders preparation, submission, negotiation, and contract finalization is highly preferable and will be given priority consideration.
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Senior Marketer
AZ Pipe Manufacturing
