About This Role
This is a field-facing sales role focused on securing bulk or institutional deals, not retail transactions. You will act as a bridge between Romel General Trading’s products and large-scale buyers such as construction project owners, real estate developers, and government entities. It suits a junior professional who is comfortable with proactive outreach, relationship management, and navigating both private and public sector procurement environments.
What the Requirements Say About This Role
The role implies the company is seeking someone with foundational sales experience (1–3 years) and the ability to operate independently in a B2B or institutional context. While the listing does not specify a degree, candidates with backgrounds in business administration, marketing, or related fields are likely preferred. The emphasis on “building relationships” and “generating leads through networking” suggests the employer values interpersonal skills, persistence, and local market knowledge over formal credentials.
How to Approach This Application
Focus your application on demonstrating your ability to identify and close project-based or institutional sales opportunities. Provide examples of past experience where you successfully built relationships with decision-makers in construction, real estate, or government sectors. Since the role involves collaboration with internal teams, highlight any experience working with supervisors or cross-functional groups to achieve sales targets. Be prepared to discuss your understanding of the Ethiopian construction and project sales landscape.
Who This Role Suits
This role is best suited for a junior sales professional with a knack for networking and a strong interest in institutional or project-based sales. It is likely moderately competitive, as it targets a specific niche within the sales field.
Department Project and Institution Sales
Reports To Project and Institution Sales Supervisor
Our Company Romel General Trading PLC is looking to recruit Project and Institution Sales Representatives. These roles are essential in driving our project and institution based sales strategy and ensuring that we effectively reach our target markets.
Key Responsibilities:
- Building and maintaining strong relationships with existing and potential private and government building project owners, real estate developers, resident builders, potential influencers and other clients, understanding their needs, and ensuring their satisfaction.
- Identifying and pursuing new sales opportunities within different projects and generate leads through networking and market research, often involving collaboration with internal teams.
- Promote and sell our products to customers, identifying their needs and developing tailored solutions to meet client needs, presenting proposals, and negotiating contracts.
- Take customer orders, process them accurately, and ensure timely delivery of products.
- Efficiently plan and execute daily project sales to maximize productivity and meet sales targets.
- Managing the sales process from initial contact to sales closing, ensuring efficient and effective execution.
- Tracking sales performance, analyzing data, and identifying areas for improvement.
- Collaborate with the marketing and other sales team to align promotional efforts and campaigns with sales strategies.
- Collecting BID documents from different clients and offer the corresponding Proforma Invoice (PI), following the decision and approval of the PI, collect the payment and deliver the product.
- Regularly visiting project sites and collect BOQ
- Provide product demonstrations and presentations to clients, showcasing the benefits of our offerings.
- Monitor market, sales trends and competitor activities to adapt workable sales approach accordingly.
- Maintain accurate records of sales activities, customer interactions, and inventory levels. Provide regular reports to management.
- Gather feedback from customers and market insights to help improve product offerings and services.
- Managing key accounts, ensuring their needs are met, and driving ongoing sales within those accounts.
- Perform other tasks assigned by immediate supervisor
Qualification and Skills:
- BA degree in Business Management, marketing management, Sales Management or related fields.
- Proven experience in sales, particularly within similar industry
- Excellent verbal and written communication skills
- Excellent Negotiation Skills
- Ability to persuade clients to adopt the company's products.
- Ability to identify and resolve client issues, ensuring satisfaction.
- Ability to work independently and as part of a team
- A results-driven mindset with a focus on achieving KPI/ targets.
How To Apply
- Interested and qualified candidates should submit their CV, cover letter, and relevant credentials to: hr@romel.et
- Subject line: Application – Name and Job Title
- Application Deadline: June 16th, 2026
- Only shortlisted candidates will be contacted.
- ROMEL General Trading PLC is an equal opportunity employer.
- For enquiries: Tel: 0930078032 |
- Address: ROMEL General Trading PLC, Addis Ababa, Ethiopia
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Project Sales Representative
Romel General Trading Plc
