About This Role
This role is less about making individual sales and more about architecting a distribution network. You will be the operational backbone for Repi Soap & Detergent PLC in Jimma, ensuring products move efficiently from the company’s plant to distributors and then into every small shop in the area. It suits a senior professional who enjoys the logistics of field operations and thrives on managing a team of distributor sales representatives, rather than sitting in an office.
What the Requirements Say About This Role
The five-to-eight-year experience requirement signals that this employer needs someone who has already made the common mistakes in FMCG distribution and learned from them. They are not looking for a theoretical marketer but for a manager who has physically visited general trade stores, resolved delivery disputes, and coached underperforming distributor staff. The profile is someone who understands the hard reality of moving fast-moving consumer goods in a regional city like Jimma—where road conditions and credit terms matter just as much as brand preference.
How to Approach This Application
In your cover letter, do not just list your sales numbers. Instead, describe a specific instance where you improved a distributor’s operational standards—such as reducing stockouts or optimizing delivery routes. The employer will prioritize candidates who demonstrate they can manage a team of field reps (DSRs) and who have a concrete plan for driving secondary sales, which is the company’s stated focus. Show that you know Jimma’s trade landscape, perhaps by mentioning key market areas or common logistical challenges there.
Who This Role Suits
This role is best suited for an experienced FMCG sales manager who is ready to move from a junior supervisory role into full ownership of a territory's P&L and operations. It is likely a competitive position, as it offers a clear step up in responsibility within a well-known local manufacturing company.
Job Description
Purpose statement
Area Sales Manager will be working under the leadership of the Regional Sales Manager and have the responsibility of looking over the sales in the assigned area, distribution and customer service agenda for all distributors/ customers. The role is most focused on driving secondary sales (Sales from distributor to the general trade), make sure all distributors maintain the preset operation standard, facilitate the delivery from plant to distributor and to the customers. Their team comprised of mostly DSR (Distributor sales Reps) and their staff. They are responsible for the daily operation of all the distributors in their respective area.
Duties and Responsibilities
- Follow up & manage mainly secondary sales (sales from distributor to the general trade)
- Clearly Communicate the sales performance report to sales team and distributors
- Supporting the distributor on sell out on the daily basis & follow up on time delivery of the primary orders
- Closely working with sales coordinator
- Achieves the Areas’s revenue and SKU target for all products by every distributor
- Conduct weekly and month sales performance review with the distributor and the sales staff
- Manages a team of distributor sales representative (DSR) to optimize the performance in their assigned territory.
- Works closely with the Retail Distributor help them & manage: stock & order management, demand forecasting, credit management, profitability, sales team KPIs.
- Develops productive relationships with key retailers and wholesalers in the area to support the distributor’s business
- Manage the key account customers found under every distributor
- Help build RTM database based on market nature & support the distributor sales team with account development and maintenance
- Follow up secondary sales reports and make necessary adjustment and actions (Call Rate, Success rate and strike rate)
- Analyze other KPI reports and take proper support and action
- Provide competitor activity related inputs to the RSM & Trade marketing
- Based on the market audit and analysis make sure the distributor to carry all stocks and fill gap accordingly
- Conduct competitor related analysis with the help of marketing department
- Analyze monthly P&L review for all distributors and provide action plan for improvements
- perform
Job Requirements
Qualification requirements
- BA Degree in Sales & Marketing Management field of study Minimum 5 years’ experience as Sales Representative or 2 Year as Area Sales Manager in FMCG industry
Competencies:
- Attention to detail
- Organization skill
- Communication Skill
- Result driven
- Analytical Skill
How To Apply
Apply through Ethio jobs:- Arear Sales Manager - Jimma - Fill this this form https://forms.gle/CzgnRAyu4BHhUgnL7 or through email - [email protected]
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Area Sales Manager - Jimma
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