Brand Manager

Dashen Brewery Share Company

Full time Posted: Jun 11, 2026

Career Level

Senior(5-8 years)

Location

Addis Ababa

Deadline

Jun 18, 2026

✦ Kedamijobs Insights

About This Role

This role centers on shaping how Dashen Brewery’s portfolio is perceived in a competitive and culturally nuanced market. As Brand Manager, you will own the strategic direction of a major brand, translating business goals into compelling consumer narratives and measurable market performance. It suits an experienced marketing professional who thrives on both analytical rigor and creative campaign development, particularly one comfortable navigating Ethiopia’s evolving consumer goods landscape.

What the Requirements Say About This Role

The implied profile is a strategic marketer with deep experience in managing integrated campaigns, not just a coordinator of advertising. The emphasis on KPI-driven growth and annual business planning signals a need for someone comfortable with financial accountability and cross-functional leadership. This is likely a role for a professional who has led brand turnarounds or launches, understands distribution challenges in Ethiopia, and can balance long-term vision with quarterly results.

How to Approach This Application

Your application should demonstrate how you’ve driven measurable brand growth—volume, share, or profitability—rather than just listing campaign duties. Highlight specific experience with budget ownership, consumer insight research, and activation in fragmented retail environments. Emphasize any work with beverage or FMCG brands, as familiarity with Ethiopia’s regulatory and distribution landscape will be a clear advantage.

Best Fit

Who This Role Suits

This role is best for senior marketing professionals with 5–8 years of experience in brand management within FMCG, ideally in beer or beverages. Given Dashen’s market position, it is likely competitive but achievable for candidates with a strong track record in strategy execution and local market knowledge.

Job Title	Brand Manager
Location	Addis Ababa
No. of Positions	1
Term of Employment	Permanent

Purpose of the job

To lead the development, execution, and performance of assigned brand(s) in line with company strategy. The Brand Manager is responsible for defining the brand vision, strategy, and positioning; developing annual business and marketing plans; driving profitable growth; and ensuring consistent brand communication and activation across all touchpoints.

Key Responsibilities

Brand Strategy and Planning

Develop and execute short-term and long-term brand strategies aligned with overall company objectives.
Develop annual business plans and detailed budgets for the brand.
Manage brand performance against KPIs, ensuring growth in volume, market share, and profitability.

Brand Communication and Positioning

Develop and execute integrated brand communication plans, ensuring consistency with brand identity and positioning.
Oversee the creation of brand content, key visuals, and campaigns across traditional and digital media.
Lead the development of creative campaigns with third-party agencies.
Ensure brand messaging and tone are consistent across all consumer touchpoints.

In-trade Execution and Consumer Engagement

Monitor in-trade brand execution and visibility to ensure alignment with marketing standards.
Develop and manage consumer events, sponsorships, activations, and promotions that enhance brand equity.
Manage social media presence, ensuring brand engagement and relevance among target consumers.

Market Research and Insights

Conduct regular trade visits to assess brand visibility, pricing, and competitive positioning.
Translate insights from retail audit, brand health tracking, and beer audit research into actionable recommendations.
Collaborate with the Research and Innovation Manager to identify consumer trends and innovation opportunities.

Innovation and New Product Development

Actively contribute to the innovation pipeline, from concept to launch, ensuring alignment with brand strategy.
Support product improvement and packaging development initiatives in collaboration with technical and innovation teams.

Agency and Stakeholder Management

Manage third-party agencies (creative, media, research, event) to ensure delivery of high-quality outputs on time and within budget.
Liaise with cross-functional teams including Sales, Trade Marketing, Finance, Supply Chain, Operations, Technical, HR, and Corporate Affairs to ensure alignment and collaboration.

Financial and Performance Management

Monitor and control brand expenditure against the approved budget.
Track profitability, pricing, and cost management to ensure sustainable growth.
Provide regular performance reports and corrective action plans where necessary.

Capability Building and Internal Engagement

Conduct internal brand training sessions to ensure all employees understand and live the brand purpose.
Support the marketing capability agenda and promote a culture of creativity, accountability, and continuous improvement.

Other Responsibilities

Perform any other duties as assigned by the Marketing Director.

Education

Bachelor’s degree in Marketing, Business Administration, or related field.
Postgraduate qualification in Marketing is an added advantage.

Experience

Minimum of 7 years’ total experience, including at least 3 years in a Brand Management role—preferably in the beer or FMCG industry.

Leadership/ Behavioral Competencies

Strategic thinking and commercial acumen.
Strong communication and influencing skills.
Collaboration across functions and teams.
Analytical and problem-solving ability.
Entrepreneurial mindset and results orientation.
Ability to manage multiple projects under pressure.

Functional Competencies

Brand Strategy and Planning
Marketing Communication
Innovation and Product Development
Consumer Insight and Research
Budget Management
Agency Management
Trade and Channel Marketing

How To Apply

Interested applicants who met the MINIMUM requirements should send their application and CV to the following address from June 11 - June 17,2026. Only shortlisted applicants shall be contacted.

Dashen Brewery Share Company,

E-mail to: [email protected]

Please mention the Title of the position you applied for on the subject line of your email.