About This Role
This is a strategic leadership role within a major Ethiopian FMCG manufacturer, tasked with shaping how key household brands are perceived and positioned in a competitive market. The Category Brand Manager acts as the bridge between consumer insights and business growth, overseeing everything from product portfolio planning to promotional campaigns. It suits a marketing professional with a strong grasp of consumer behavior and a proven ability to manage complex brand ecosystems.
What the Requirements Say About This Role
The emphasis on 5-8 years of experience signals a need for someone who has not only executed brand plans but has also contributed to strategic decision-making. The role likely demands a candidate who can balance analytical rigor—interpreting market research and sales data—with creative leadership in advertising and event management. Experience in FMCG or related manufacturing sectors is implied, as understanding supply chain realities and retailer dynamics is critical for translating brand strategy into tangible market results.
How to Approach This Application
Focus your application on specific examples where you have driven brand growth through consumer research and cross-functional collaboration. Highlight any experience with product launches, portfolio optimization, or managing advertising agencies, as these are core to the role. Employers will prioritize candidates who can demonstrate a clear link between their strategic decisions and measurable improvements in market share or brand loyalty.
Who This Role Suits
This role is best suited for an experienced brand manager seeking to own a category’s full P&L impact and lead strategic direction in a well-established manufacturing company. Given the seniority and the company’s market position, it is likely moderately competitive, attracting seasoned professionals from within the FMCG sector.
Purpose statement
Category Brand Manager has the overall responsibilities to execute brand strategy for one or more key brands/categories through researching, developing, advertising, and promoting the brand in order to create a strong brand that increases profitability, builds customer loyalty, and increase market share for the company.
Duties and Responsibilities
- Leading the strategic planning process for the assigned brands based on key consumer insights to enhance current portfolio and improve communication with consumers.
- Participates in the development of the company’s long-term planning that identifies new business opportunities, markets and partners.
- Manages the overall creative process for a single product or group of products and services.
- Carrying out consumer research, monitor market trends, and identify potential areas in which to invest, based upon consumer needs and spending habits.
- Coordinates regular meetings and preparing regular reports outlining the brands’ performance.
- Delivering internal and external presentations regarding new product introductions, marketing materials, business objective and communication strategy.
- Prepares periodic reports outlining the brands’ performance
- Manages and coordinates the production of TV commercials, newspaper and magazine advertisements, and direct mail packs, email campaigns, websites, and exhibition stand, road shows to ensure the right message is delivered for their product or service.
- Coordinates the development of communication materials such as catalogues, websites, brochures, packaging and in-store displays.
- Organizes events, photo shoots, launching parties, brand related meetings.
- Participates in creative meetings, including photo and film shoots, trade show exhibitions etc. …
- Liaises and works closely with art designers, media buyers and printers, distribution partners, product developers to make sure the company’s brand values and image are followed.
Qualification requirements
- MBA/BA Degree in Marketing Management or social science field of study.
- Minimum 6 years for BA and 4 years of experience for MBA in related filed of which three years as Category Brand Manager/Marketing Manager
Competencies:
- Results driven
- Interpersonal and Communications skills
- Professional Excellence
How To Apply
Apply by Filling out the form - https://forms.gle/kbxg3Cyuz6Jdv1fMA or through Email - [email protected]
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