About This Role
This role places you at the heart of INFINIX Ethiopia’s digital identity — you’ll be responsible for shaping how the brand speaks and appears across fast-paced social platforms. It’s not just about filming; it’s about translating trends and product stories into content that feels native to platforms like TikTok and Instagram. The position suits a creative professional who thrives on short-form storytelling and understands the pulse of Ethiopian youth culture. Being part of Transsion Manufacturing, a major player in African mobile tech, adds weight to the brand’s local relevance.
What the Requirements Say About This Role
The listed skills suggest the employer is looking for someone who can operate independently from idea to final cut — not just a videographer, but a storyteller with a strong editorial instinct. Proficiency in CapCut implies the role prioritizes mobile-first, agile production over complex studio setups. Script writing and trend research indicate you’ll be expected to anticipate what resonates, not just react to briefs. This isn’t a role for someone who only executes; you need to contribute to the creative strategy.
How to Approach This Application
To stand out, submit a portfolio or sample reel that shows original short-form content made for Ethiopian audiences — ideally with a tech or lifestyle angle. Emphasize any experience with trending formats, challenges, or localized content that drove engagement. In your cover letter, avoid generic claims about creativity; instead, explain how you’ve turned a product feature into a shareable story. The employer likely values speed and adaptability, so highlight projects where you worked under tight deadlines.
Who This Role Suits
This role is best suited for a junior creative with 1–2 years of hands-on content creation experience, especially in mobile editing and trend-driven platforms. It will likely attract strong competition from digital-savvy candidates, but those with a demonstrable knack for viral storytelling will have an edge.
Job Overview
INFINIX Ethiopia is seeking a Content Creator responsible for conceptualizing, creating, and producing engaging digital content that strengthens the brand presence across social media platforms. The role requires a creative thinker who can transform ideas into compelling visual and video content that connects with the target audience.
Key responsibilities:
- Content Ideation & Creative Development
- Script Writing & Storytelling
- Video Production & Editing
- Trend Research & Content Innovation
- Creator & Campaign Support
Required Skills
Technical Skills
- Strong content creation and visual storytelling skills
- Excellent script writing and creative writing ability
- Expertise in short-form content (TikTok, Instagram Reels, Facebook, YouTube Shorts)
- Proficiency in CapCut for mobile video editing
- Ability to use AI tools for ideation, scripting, captions, and creative development
- Basic photography/videography skills; knowledge of camera angles, lighting, and composition
- Understanding of social media trends, viral formats, and platform algorithms
- Ability to create engaging hooks and strong call-to-actions
- Basic Canva knowledge is an advantage
Communication Skills
- Excellent written and verbal communication
- Strong storytelling and presentation skills
- Ability to communicate ideas creatively and clearly
- Collaboration with designers, marketers, influencers, and production teams
- Good command of English and Amharic
Target Audience & Consumer Insight
- Identify and understand audience preferences
- Create content that resonates with different segments
- Understand digital culture and emerging trends
- Develop audience-focused storytelling that drives engagement
- Monitor feedback and adapt content accordingly
Qualifications
- Bachelor’s Degree in Marketing, Communications, Media, Journalism, Digital Marketing, Film Production, or related field
- Certifications in Content Creation, Digital Marketing, Videography, or Social Media are an advantage
Core Competencies
Creativity • Communication • Script Writing • Storytelling • Trend Awareness • Content Planning • Visual Thinking • Attention to Detail • Teamwork • Problem Solving • Adaptability • Time Management • Initiative
Key Performance Indicators
- Content quality and creativity
- Video views and audience engagement
- Reach and performance consistency
- Trend adoption and creative execution
- Campaign participation and timely delivery
- Brand consistency and contribution to objectives
How To Apply
Send your CV, portfolio, and relevant documents to: transsionmanufacturing@gmail.com
Subject line: Content Creator
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Content Creator
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