About This Role
This role places you at the center of TECNO’s digital presence in Ethiopia, a market where mobile brand loyalty is fiercely contested. You will be the bridge between creative content and commercial results, tasked with turning online engagement into tangible product interest. It suits a digital native who understands both the art of storytelling and the science of analytics, particularly within the fast-paced consumer electronics sector.
What the Requirements Say About This Role
The listed skills signal that the employer is not looking for a generalist, but for someone who can navigate the specific ecosystem of Ethiopian social media platforms—Telegram and TikTok are just as critical as Facebook and Instagram. The emphasis on "influencer marketing" and "paid media" implies you must be comfortable managing budgets and relationships, not just posting content. They are seeking a practitioner who can prove they have driven measurable outcomes, such as follower growth or conversion rates, in a previous role.
How to Approach This Application
When applying, lead with a portfolio or case study that shows a campaign you managed from concept to results. The employer will prioritize evidence of platform-specific tactics, such as how you used Telegram for community building or optimized TikTok content for local trends. Emphasize any experience with performance analysis tools (like Meta Ads Manager or Google Analytics) and your ability to tie digital activities to sales or brand awareness metrics. Avoid generic statements about passion for marketing—show numbers.
Who This Role Suits
This role is best suited for a young professional with 1–3 years of hands-on digital marketing experience, ideally in a brand or agency setting within Ethiopia. Competition will be moderate, as TECNO is a major employer, but your chances improve if you demonstrate niche knowledge of local digital behaviors and proven campaign results.
Job Purpose
TECNO Ethiopia is seeking a highly motivated and creative Digital Marketing Specialist to join its team. The role is responsible for planning, executing, monitoring, and improving TECNO’s digital marketing activities. It supports brand awareness, product launches, customer engagement, and commercial objectives through digital campaigns, content development, influencer marketing, paid media, and performance analysis.
Key responsibilities include:
- Digital Marketing Planning and Execution
- Content and Platform Management
- Influencer Marketing and Digital Advertising
- Reporting and Market Intelligence
Required Skills
Technical Skills
- Strong understanding of digital marketing principles and campaign execution
- Knowledge of Facebook, Instagram, TikTok, Telegram, YouTube, LinkedIn, and other platforms
- Proficiency in Canva (presentations, social media content)
- Proficiency in CapCut (short-form video editing)
- Ability to use AI tools for research, content creation, campaign planning, and productivity
- Strong Microsoft Office skills (Word, Excel, PowerPoint, Outlook, Teams)
- Knowledge of Meta Ads Manager, TikTok Ads, Google Ads, and digital analytics
- Ability to prepare reports, presentations, and competitor analysis
Communication Skills
- Excellent verbal and written communication
- Strong presentation skills
- Ability to clearly articulate ideas and campaign objectives
- Strong listening and comprehension skills
- Effective communication with internal teams, agencies, creators, and business partners
- Good command of English and Amharic
Target Audience & Consumer Insight
- Identify and understand target audience and customer behavior
- Develop campaigns and content tailored to audience needs
- Communicate product benefits clearly and effectively
- Create engaging content for diverse audience segments
- Use insights and digital trends to improve campaign performance
- Monitor customer feedback and adapt communication accordingly
. Required Qualifications
- Bachelor’s Degree in Marketing, Digital Marketing, Communications, Business Administration, Media, Information Technology, or related field
- Relevant certifications in Digital Marketing, Business, or Social Media are an advantage
. Core Competencies
- Creativity
- Strategic Thinking
- Analytical Skills
- Digital Awareness
- Attention to Detail
- Time Management
- Teamwork
- Adaptability
- Problem Solving
- Accountability
. Key Performance Indicators (KPIs)
- Campaign execution and delivery
- Digital reach and engagement growth
- Content quality and consistency
- Social media growth
- Campaign performance and optimization
- Influencer campaign effectiveness
- Reporting accuracy
- Brand consistency
- Contribution to marketing objectives
How To Apply
Interested and qualified applicants fulfilling the above criteria are invited to send their CV and copies of relevant documents along with an application letter to: transsionmanufacturing@gmail.com
Please write in the subject line: Digital Marketing Specialist
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Digital Marketing Specialist
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