About This Role
This is a hands-on marketing leadership position at a company that appears to operate through physical retail or showroom channels alongside its media presence, meaning the person in this seat will split their time between creative work and on-the-ground brand execution. Rather than sitting in a strategy tower, the Marketing Lead here owns everything from campaign planning to showroom presentation and event logistics. It suits someone who has grown comfortable juggling multiple workstreams in a fast-moving commercial environment and who wants ownership of the full marketing function rather than a narrow slice of it.
What the Requirements Say About This Role
The three-to-five year window signals that the company wants someone who has already made their early mistakes and can now operate with minimal supervision — this is a role where judgment matters more than credentials. The breadth of responsibilities, spanning traditional media through trade marketing and activations, suggests the employer values versatility over deep specialization; they are likely a lean team where one person must cover ground that larger firms split across departments. Expect them to probe for evidence that you have managed budgets, coordinated vendors, and delivered campaigns end to end, not just contributed to them.
How to Approach This Application
Lead with concrete outcomes — campaigns you ran, launches you coordinated, or brand consistency you improved across outlets — rather than descriptions of duties. Because this role touches showrooms and partner outlets, any experience with retail environments, visual merchandising, or field coordination is worth surfacing even if it was a smaller part of a previous job. The employer likely prioritizes reliability and the ability to manage several deadlines at once, so frame your application around how you keep complex projects moving without dropping details.
Who This Role Suits
Best suited to a mid-career marketer with broad generalist experience, ideally in consumer goods, retail, or distribution, who is ready to own a brand's full marketing output. Expect moderate competition — the breadth of the role narrows the pool, but the company's visibility in Addis Ababa will attract strong local candidates.
Major Responsibilities
- Marketing Strategy: Develop and implement annual marketing strategies and campaigns aligned with company objectives, brand positioning, and values.
- Brand Communications: Manage brand communications and marketing campaigns across traditional media, digital platforms, and social media channels.
- Creative & Content Management: Oversee the production of marketing content, creative assets, and promotional materials to ensure consistent brand identity.
- Trade Marketing & Brand Standards: Ensure consistent brand standards, showroom presentation, visual merchandising, and sales support materials across company and partner outlets.
- Events & Activations: Plan and coordinate corporate events, product launches, exhibitions, trade shows, and promotional activations, including lead tracking and follow-up.
- Market Research & Customer Insights: Conduct market research, monitor competitor activities, and analyze customer needs and industry trends to identify business opportunities and support product decisions.
- Marketing Performance & Budget: Monitor marketing performance, evaluate campaign effectiveness, prepare reports, and manage the annual marketing budget.
- Team Leadership & Management: Lead and supervise the marketing team, implement departmental plans and procedures, and ensure achievement of objectives within delegated authority.
Educational Background and Experience
- Bachelor’s degree in marketing management, Business Management, Business Administration, Communications, or a related field.
- Professional certifications in Digital Marketing, Brand Management, or Marketing Analytics are an advantage.
- Minimum of 4–6 years of relevant experience in marketing, preferably in technology, product distribution, office equipment, or a related industry.
- At least 2 years of experience in team leadership, campaign management, or marketing coordination.
- Experience in market research, competitor analysis, marketing budget preparation, and campaign performance reporting.
- Familiarity with digital advertising platforms, marketing analytics, and tools for tracking marketing KPIs and ROI.
How To Apply
Interested applicants are encouraged to apply through the application form below:
[ https://forms.gle/dhDkE2GAn9rLPRa69 ]
Only shortlisted candidates will be contacted.
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