Operations Specialist (Telegram & Social Media)
Transsion Manufacturing PLCAbout This Role
This is a frontline digital operations role for CAWIN Mobility, a Transsion-affiliated automotive services brand offering maintenance, paint and body repair, and EV services in Addis Ababa. The job sits at the intersection of community management and lead generation — you are essentially the brand's digital storefront, converting Telegram and social media conversations into actual service bookings. It suits someone who is comfortable being the public face of a growing service business online and who understands that in Ethiopia's market, Telegram is not a secondary channel but often the primary one for customer trust and transactions.
What the Requirements Say About This Role
The 1–3 year junior band signals they want someone with enough real experience to handle live customer interactions unsupervised, but who is still hungry and adaptable rather than set in rigid corporate habits. The emphasis on community administration and spam control implies they have dealt with unmanaged or chaotic group environments before and need someone who can impose order without killing engagement. Underneath the customer-service language, this is a sales-adjacent role — the profile they are seeking is someone who can read a conversation and gently steer it toward a booking, not just answer questions politely.
How to Approach This Application
Lead with concrete evidence of communities or pages you have actually grown or managed — follower numbers, engagement rates, response times, or leads generated — because this employer will judge you on outcomes, not familiarity with platforms. Since the role touches automotive services and EV, showing any exposure to service businesses, booking systems, or technical products will set you apart from generic social media applicants. Expect them to assess your written Amharic and English communication directly, so keep your application clean and your tone customer-ready; a poorly written cover message is a disqualifier for a role built on written engagement.
Who This Role Suits
Best suited to a junior digital or customer service professional with hands-on Telegram community experience who is comfortable blending support work with light sales pressure. Competition is likely moderate to high given the low experience bar and the brand's visibility, but candidates who can prove lead conversion — not just posting — will rise quickly.
CAWIN Mobility is looking for a proactive and customer-oriented Operations Specialist (Telegram & Social Media) to manage its online communities and customer engagement activities in Ethiopia. The successful candidate will be responsible for growing Telegram communities, engaging with local customers, responding to inquiries, generating qualified leads, and supporting service bookings for the company’s automotive maintenance, paint and body repair, and electric vehicle services.
Key Responsibilities
- Telegram Community Management: Manage official Telegram groups and channels, maintain community engagement, remove spam, and ensure effective group administration.
- User Growth and Lead Generation: Attract potential customers from Telegram, TikTok, Facebook, and other social media platforms, and grow an active community of local car owners.
- Customer Engagement and Service Conversion: Respond to customer inquiries, provide basic service information, identify customer needs, and support service bookings and follow-ups.
- Localized Content Creation: Prepare and publish simple, engaging content in Amharic and English, including automotive maintenance tips, service updates, promotional offers, and service case studies.
- Data Tracking and Reporting: Monitor community growth, user engagement, response rates, qualified leads, and service bookings. Prepare regular reports and recommend improvements.
- CRM Coordination: Use the company’s Telegram-CRM system to classify users, identify potential customers, maintain customer records, and conduct follow-ups in line with company procedures.
- 1–2 years of experience in social media management, community operations, customer engagement, or lead generation.
- Fluent in Amharic, with strong listening, speaking, and writing skills, and good English communication skills.
- Familiar with Telegram group and channel management, user engagement, invitation links, and community growth strategies.
- Strong communication, customer service, and problem-solving skills, with the ability to respond to inquiries promptly and professionally.
- Basic data analysis, reporting, and customer follow-up skills.
- Knowledge of automotive maintenance, electric vehicles, or the Ethiopian automotive market is an advantage.
- Experience in Telegram community management, CRM systems, or automotive customer service is highly preferred.
How To Apply
Interested and qualified candidates are invited to send their CV and relevant supporting documents to:
Email: transsionmanufacturing@gmail.com
Please use “Operations Specialist (Telegram & Social Media)” as the email subject.
Only shortlisted candidates will be contacted
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Operations Specialist (Telegram & Social Media)
Transsion Manufacturing PLC
