About This Role
This is a field-heavy B2B sales role at a consulting firm that sells technology solutions — SaaS platforms, custom software, websites, and hardware — to Ethiopian organizations. The job is less about sitting at a desk and more about physically getting in front of decision-makers at companies, institutions, and government offices. It suits someone who is comfortable with rejection, thrives on face-to-face interaction, and can translate technical products into business value for clients who may not be tech-savvy.
What the Requirements Say About This Role
The 3-5 year experience expectation signals that FIRMA wants someone who has already built a personal network and understands the Ethiopian B2B sales cycle — including the patience required for government procurement and institutional decision-making. The emphasis on field sales and door-to-door prospecting suggests the company does not have a large inbound lead pipeline, so they need a self-starter who can create opportunities from scratch rather than manage existing accounts. The mention of working with a technical team to prepare proposals implies the salesperson is not expected to be an engineer, but must be able to grasp enough technical detail to have credible conversations with IT managers and executives.
How to Approach This Application
Highlight concrete examples of deals you have closed, clients you have brought in, or revenue you have generated — this employer is results-oriented and will value evidence of past performance over credentials. If you have experience selling to government offices or large institutions in Ethiopia, make that explicit, as it is a distinctly different skill set from selling to private businesses. Demonstrate familiarity with technology products in your application, even at a conceptual level, because the employer will want to see that you can hold your own in conversations about software and IT systems.
Who This Role Suits
Best suited for a mid-career sales professional with existing B2B relationships in Addis Ababa and comfort with fieldwork and cold outreach. Competition is likely moderate — the role is contract-based and field-intensive, which narrows the applicant pool, but the technology sector's growth in Ethiopia means qualified sales talent is in demand.
About the Position
We are expanding our business across Ethiopia, offering SaaS platforms, website development, custom software, IT systems, and hardware solutions.
We are looking for a proactive, results-driven B2B Sales & Business Development Officer who can identify potential clients, conduct direct sales visits, pitch our solutions, and close deals.
Key Responsibilities
- B2B & Field Sales: Visit companies, institutions, and government offices to introduce and sell our products and services.
- Client Acquisition: Generate leads through door-to-door prospecting, cold calling, referrals, and networking.
- Sales Presentations: Understand client needs, demonstrate solutions, and prepare proposals with support from our technical team.
- Deal Closing: Negotiate contracts, onboard new clients, and achieve sales targets.
- Client Relationships: Maintain strong relationships with clients and identify repeat business opportunities.
- Market Feedback: Report client needs, competitor activities, and market opportunities to management.
Work Arrangement
- Daily in-person check-in at our office in 22 Mazoria, Addis Ababa.
- Most working hours will be spent visiting prospective clients, conducting sales meetings, and generating new business opportunities.
Qualifications & Requirements
- Bachelor's degree in Business, Marketing, IT, or a related field.
- Minimum 2 years of experience in B2B sales, field sales, or business development, preferably in the IT/technology sector.
- Good understanding of SaaS, websites, software solutions, and IT products.
- Strong communication, negotiation, and presentation skills.
- Confident in cold calling, visiting businesses, and approaching decision-makers.
- Self-motivated, target-driven, and comfortable working independently in the field.
How To Apply
How to Apply
https://kihilot.com/jobs/b2b-sales-business-development-officer
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