About This Role
This role involves driving direct sales and client relationships for a well-established family-owned enterprise that has grown from a coffee trading legacy into a broader corporate group. It suits early-career professionals who are comfortable with field-based sales activities and eager to learn the ropes of B2B and retail customer engagement in a company with deep roots in Ethiopian commerce. The position offers a chance to contribute to a business that values tradition while pursuing modern growth.
What the Requirements Say About This Role
The qualifications sought point to a candidate who combines practical sales experience with strong interpersonal skills, not just academic credentials. The emphasis on 1-3 years of experience suggests the employer values someone who has already navigated real-world sales challenges, such as handling objections or meeting targets, rather than a purely theoretical background. This role likely requires adaptability and local market knowledge, as Horra’s history in coffee trade implies a need for relationship-building across diverse customer segments.
How to Approach This Application
To stand out, highlight any direct sales experience you have, especially if it involved client acquisition or territory management in Addis Ababa. Emphasize your familiarity with the local business environment and your ability to work independently, as sales roles often demand self-motivation. Tailor your application to show you understand Horra’s heritage in coffee and its expansion, signaling that you can contribute to their growth story while respecting their established reputation.
Who This Role Suits
This role is best suited for a motivated junior sales professional who thrives on face-to-face interaction and wants to grow within a respected, legacy-driven company. Competition is moderate, as the position targets early-career candidates, but your local network and ability to demonstrate initiative could give you an edge.
About Company
Everything starts from an idea. But every idea might not see the daylight of success without hard work and diligence. 20 years ago, Horra Trading was just an idea in the mind of Mr. Adem Kedir who meticulously worked day and night to turn it into a reality in 2005, basing himself on his extensive skill and knowledge in coffee and coffee trade. Mr. Adem Kedir’s coffee trade career started as the succeeding generation from his grandfather Mr. Abbahawa and his father Mr. Kedir Hadjji Hassan in Ethiopia. As the third generation successor of the family coffee business, Mr. Adem has made the leap from his involvement in traditional and domestic coffee market to international coffee trade by forming his own business entity by the name of Horra Trading in 2005.
What was started as a simple trading business entity in 2005, Horra Trading has made it possible to create diversified businesses under Horra Corporate Group. Currently, Horra Corporate Group business portfolio includes coffee and oil seeds export, coffee plantation, automotive assembly, import and distribution, propylene technology manufacturing, technology, real estate development and transit and forwarding. Currently, Horra Corporate Group is led by the CEO, Mr. Adm Kedir, and by qualified and experienced professionals, with 550 permanent staff members and 800 temporary workers working in the corporate office and in different business units. Horra is currently looking a talent who is ready to share our dreams and be on the same boat to navigate through out the dynamic business world with promising a glowing opportunities to craft a desirable career map for talents. Our company is would like to hire a Sales Officer to work in our “Tech” business wing.
Job Summary
The Junior Sales Officer supports the sales team in generating leads, maintaining customer relationships, and achieving sales targets. This role is ideal for an early career professional looking to develop sales skills within the Ethiopian market, with a strong focus on customer service, learning, and performance growth.
Key Responsibilities
- Assist in identifying new sales opportunities through basic market research, networking, and outreach activities.
- Support the sales team in building and maintaining relationships with clients, including corporate customers, wholesalers, and retailers.
- Promote and present products/services to customers under the guidance of senior sales staff.
- Follow up on leads and customer inquiries to help convert them into sales.
- Assist in preparing proposals and sales documentation.
- Support the collection of payments and follow up on outstanding balances when required.
- Monitor and report on basic market trends and competitor activities.
- Maintain accurate records of customer interactions and sales activities.
- Prepare weekly and monthly sales reports for review.
Bachelor’s degree in marketing management, Business Administration, or a related field.
Minimum of 2 years of proven work experience in sales or marketing.
How To Apply
Interested applicants can submit their curriculum vitae along with work experience testimonial letters https://erp.origintechnologies.org/jobs/detail/sales-officer-628 within the next 5 (five) consecutive days
EQUAL EMPLOYMENT OPPORTUNITY DECLARATION
Horra Corporate believes every person has a right to equal treatment with respect to employment without discrimination because of race, place of origin, colour, ethnic origin, faith, sex, age, record of offences, marital status, family status, or disability. The Group is committed to equal opportunity and diversity that recognizes the value each individual brings to the Group. Decisions concerning hiring, promotion, retention, training, development and compensation are to be based on the ability, skill, knowledge and experience required to perform the job.
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