About This Role
This is a field-based sales role with Romel General Trading, a distributor placing representatives in secondary cities and regional towns rather than Addis Ababa. The job suits someone who is comfortable working independently in a commercial hub outside the capital, building a client base from the ground up. The decision to hire ten people across eleven locations signals the company is expanding its distribution footprint into regional markets, so new hires will likely be shaping territory strategy rather than inheriting established books of business.
What the Requirements Say About This Role
The one-to-three year experience band and the emphasis on energy and results suggest the employer wants early-career sellers who can be molded into the company's way of working, not seasoned salespeople with fixed habits. The regional placements imply they need people who either already know these towns or can quickly build local networks, since client relationships in places like Jigjiga or Bonga depend heavily on community trust and language. Expect the profile being sought to include self-direction, because a representative working far from head office will get limited day-to-day supervision.
How to Approach This Application
Lead with any evidence of territory ownership or measurable sales targets you have hit, because the KPI language in the posting tells you performance will be tracked closely. If you have roots, language skills, or prior work experience in or near the specific town you are applying for, state it clearly and early — it is probably the single strongest differentiator among applicants. Mention familiarity with FMCG or trading distribution if you have it, since general trading companies value candidates who understand agent networks and retail channels.
Who This Role Suits
Best suited to early-career sales professionals who are mobile, comfortable in regional towns, and motivated by target-driven work; with ten openings the odds are better than a typical single-position posting, but expect competition from local candidates in each specific location.
Sales Representative – Upcountry Sales Area | |
Department | Regional Sales |
Reports To | Regional Sales Manager/Regional Sales Supervisor |
Work Place | Jigjiga, Semera, Asosa, Wolaitasodo, Bonga, Dilla,Jimma, Asella, Ambo, Sebeta |
Employment Type | Full-Time, Permanent |
No. Required | 10 |
Romel General Trading PLC invites qualified, energetic, and result-oriented candidates to apply for Sales Representatives positions in the above newly identified sales areas (work place).
Key Responsibilities
- Drive sales and meet sales KPI.
- Develop and maintain relationships with key business clients, agents and potential influencers in the region.
- Identify new business opportunities and generate leads through networking and market research.
- Collaborate with the marketing and other sales team to align promotional efforts and campaigns with sales strategies.
- Provide product demonstrations and presentations to clients, showcasing the benefits of our offerings.
- Monitor market, sales trends and competitor activities to adapt workable sales approach accordingly.
- Prepare daily sales activity and performance reports.
- Follow up on customer orders, payments, and collections.
Qualifications Requirements
- Diploma or degree in Marketing, Management, Business Administration, or related field.
- Experience: 0-3 years and above; relevant sales experience is an advantage.
- Strong communication, negotiation, and customer- handling skills.
- Willingness to reside and work in the assigned sales area
- High commitment, honest, discipline, and a target-oriented mindset.
How To Apply
Interested and qualified applicants should submit the following documents:
- Updated CV
- Copies of educational credentials
- Copies of relevant work experience, certificates, if applicable
- A brief application letter stating the preferred sales area
Applicants who meet the requirements should send their complete application documents by email hr@romel.et Or submit in person to HR department at Romel Building in front of Kazanchis Urale Church 3rd floor.
Please clearly indicate “Sales Representative- preferred Sales Area “in the email subject line or on the application envelop.
Only shortlisted candidates will be contacted. Incomplete applications or submissions received after the deadline may not be consider.
Application Deadline: October 26, 2026
Contact: 8577, Addis Ababa, Ethiopia
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Sales Representative
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