Sales Representative - Code: 0003 (Animal Feed Processing)

About the company

Dina Investment Group is a diversified Ethiopian business group with operations in animal feed processing, food processing, hospitality, distribution and Import Export/trading. Dina, Animal Feed Processing, produces high quality of animal feed for layers, Broilers, Dairy, fattening and shoat species based on customers’ demand. Oure mission to produce and supply quality & safe products to ensure our customers like farmers, distributors, and commercial customers across assigned the country. We are seeking motivated and results-driven Sales Representative to strengthen our sales presence and grow market share.

Job Summery

The Sales Representative is responsible for achieving assigned sales targets by developing and maintaining customer relationships, executing sales routes, promoting DAFP products, collecting market intelligence, and ensuring timely order placement, delivery coordination, and feedback to the sales and factory teams. The role is predominantly field-based and requires strong customer focus, discipline, and teamwork.

 Key Responsibilities

• Achieve daily, weekly, and monthly sales volume and value targets for the assigned territory.
• Plan and execute sales routes; visit outlets, farms, distributors, bakeries, and other customers as per schedule.
• Build and maintain strong relationships with existing customers and identify and develop new customers.
• Promote DAFP product range; communicate product benefits, pricing, and promotions accurately.
• Collect and report customer orders; coordinate with Sales Coordinator, Warehouse, Fleet, and Finance for order confirmation, loading, and delivery.
• Monitor competitor activity, market prices, and customer feedback; report regularly to the Regional Sales Coordinator / Sales Manager.
• Ensure proper handling of product quality feedback and support timely resolution of customer complaints and defect returns in line with company procedure.
• Prepare and submit daily and weekly sales reports, route reports, and any other reports required by management.
• Support collection of receivables where assigned, and work within company credit and payment policies.
• Represent the company professionally in the field and comply with all company policies, safety rules, and code of conduct.
• Participate in sales meetings, product orientation, and training as required.

• Education; Bachelor’s degree in veterinary medicine (DVM), Animal Science, Marketing Management, or other related fields.
• Experience; Minimum 2 years and above of relevant experience in field sales, preferably in FMCG, Animal feed, food, agribusiness or other related distribution.
• Experience in route-based selling, outlet development, and target-driven environments is an advantage.

Skills and Competencies

• Strong communication and customer relationship skills.
• Self-motivated, result-oriented, and able to work with minimal supervision in the field.
• Basic numerical ability for sales targets, volumes (e.g. quintals), and simple reporting.
• Willingness to work flexible hours and travel within the assigned territory, including early starts and occasional late loading coordination.
• Team player with ability to coordinate with Warehouse, Fleet, Finance, and factory teams.
• Integrity, reliability, and commitment to company values.
• Basic computer literacy (MS Office / smartphone apps for reporting) is an advantage.
• Knowledge of the local market and ability to communicate in the working language(s) of the assigned area.

How To Apply

Interested and qualified candidates are invited to submit their application letter and updated CV (including contact telephone number, email, and copies of relevant credentials) through email ID; dinofamir@gmail.com Please include the application title “Sales Representative” and “Application Code: 0003” at the top of your subject line email.