About This Role
This role places you at the center of INFINIX’s digital voice in Ethiopia—a market where smartphone brands compete aggressively for youth attention. You’ll be expected to not only schedule posts but to interpret cultural moments, manage real-time conversations, and feed insights back to the marketing team. It suits a creative strategist who thrives on fast-paced brand building and understands how Ethiopian audiences engage differently across platforms like Telegram and TikTok.
What the Requirements Say About This Role
The listed skills—Canva, CapCut, and platform knowledge—signal that the employer wants someone who can execute independently, not just oversee an agency. The emphasis on algorithms and trends means you’re expected to stay ahead of shifting audience behavior, not just follow a monthly content calendar. This is a hands-on, results-oriented role for someone who can both design a visual and analyze why a post underperformed.
How to Approach This Application
Your application should showcase specific examples of how you grew an audience or handled a brand crisis on social media in Ethiopia. Include links to portfolios or case studies that demonstrate your grasp of local content trends—like leveraging Amharic humor or Telegram group dynamics. Employers here value proof over promises, so lead with metrics (engagement rates, follower growth, campaign ROI) rather than generic enthusiasm.
Who This Role Suits
This role is best for a mid-career social media professional with at least three years of hands-on experience in consumer tech or lifestyle brands, and who is comfortable with both creative and analytical sides of the job. Given INFINIX’s market share in Ethiopia, expect moderate to high competition from candidates with agency or mobile brand backgrounds.
Job Purpose
INFINIX Ethiopia is seeking a highly motivated and creative Social Media Manager to join its team. Thee Social Media Manager is responsible for managing INFINIX's social media presence, content strategy, community engagement, and platform performance while ensuring consistent brand communication across all social media channels.
- Social Media Strategy and Planning
- Content Creation and Publishing
- Community and Reputation Management
- Trends, Creators, and Campaigns
- Analytics and Social Listening
Required Technical Skills & Communication Skills
Technical Skills
• Strong knowledge of Facebook, Instagram, TikTok, Telegram, YouTube, LinkedIn, and emerging platforms.
• Understanding of platform algorithms, audience behavior, and social media trends.
• Proficiency in Canva.
• Proficiency in CapCut.
• Experience using AI tools for content planning, copywriting, reporting, and creative ideation.
• Strong Microsoft Office skills (Word, Excel, PowerPoint, Outlook, Teams).
• Knowledge of Meta Business Suite, Meta Ads Manager, TikTok Business Center, YouTube Studio, and social media analytics.
• Strong copywriting, storytelling, and content planning skills.
• Experience managing content calendars and community engagement
Communication Skills
• Excellent written and verbal communication.
• Strong copywriting and storytelling ability.
• Excellent presentation skills.
• Strong listening and customer engagement skills.
• Ability to communicate professionally with customers, creators, agencies, and internal stakeholders.
• Good command of English and Amharic.
Target Audience & Consumer Insight
• Identify and understand target audiences across different social media platforms.
• Develop platform-specific content that resonates with the intended audience.
• Build and engage online communities through relevant and meaningful communication.
• Understand audience behavior, interests, and social media trends.
• Monitor audience feedback and sentiment to improve content and engagement.
• Use audience insights and platform analytics to optimize content performance and community growth
Required Qualifications
• Bachelor's Degree in Marketing, Digital Marketing, Communications, Business Administration, Media, Information Technology, or any related field.
• Relevant Digital Marketing, Business or Social Media certifications are an advantage.
Core Competencies
• Creativity
• Content Planning
• Community Management
• Trend Awareness
• Audience Engagement
• Attention to Detail
• Time Management
• Teamwork
• Problem Solving
• Accountability
Key Performance Indicators
• Social media follower growth.
• Reach and engagement.
• Content quality and publishing consistency.
• Community response time.
• Audience sentiment.
• Video performance.
• Campaign participation.
• Influencer collaboration performance.
• Brand consistency across all platforms.
• Social media reporting and insights.
How To Apply
Interested and qualified applicants fulfilling the above criteria are invited to send their CV and copies of relevant documents along with an application letter to: transsionmanufacturing@gmail.com
Please write in the subject line: Social Media Manager
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Social Media Manager
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