Social Media Manager

Job Purpose :- The Social Media Manager is responsible for planning, creating, publishing, and managing engaging digital content across all company social media platforms. The role focuses on increasing brand awareness, audience engagement, lead generation, and supporting the marketing objectives of all business units through creative and data-driven social media activities.

Key Responsibilities

• Plan, create, and publish high-quality content for all company social media platforms (Facebook, Instagram, LinkedIn, TikTok, X, YouTube, and other relevant channels). 
• Develop monthly and weekly social media content calendars aligned with marketing campaigns. 
• Write engaging captions, social media copy, and calls-to-action. 
• Coordinate with graphic designers, photographers, videographers, and business units to produce creative content. 
• Capture and develop real-time content during corporate events, exhibitions, product launches, and field activities. 
• Manage daily posting schedules and ensure brand consistency across all platforms.  
• Monitor comments, messages, and online communities, responding professionally and escalating inquiries when required. 
• Monitor social media trends, competitor activities, and emerging digital marketing opportunities. 
• Execute paid social media campaigns in coordination with the Digital Marketing Head. 
• Track campaign performance using social media analytics and prepare weekly and monthly performance reports. 
• Generate qualified leads through social media campaigns and support customer engagement initiatives. 
• Optimize content based on engagement, reach, and audience insights. 
• Ensure all published content complies with the company's branding and communication guidelines. 
• Support influencer collaborations and digital partnership activities. 
• Assist in managing the company's online reputation and brand image. 
• Perform other related duties assigned by management. 

Qualification and Skills

Education

• Bachelor's Degree in Marketing, Digital Marketing, Communications, Journalism, Public Relations, or a related field

Experience

• Minimum of 2 years of relevant experience in social media management, digital marketing, or content creation. 

Required Skills & Competencies

• Strong knowledge of major social media platforms and their best practices. 
• Excellent content writing and storytelling skills. 
• Experience using social media scheduling and management tools. 
• Basic knowledge of graphic design and video editing software (Canva, Adobe Creative Suite, CapCut, etc.). 
• Knowledge of Meta Business Suite and social media advertising. 
• Understanding of social media analytics and performance reporting. 
• Strong creativity with an eye for visual content. 
• Excellent communication and interpersonal skills. 
• Strong organizational and time management skills. 
• Ability to work under pressure and manage multiple campaigns simultaneously. 
• Team player with a proactive and innovative mindset. 

Key Performance Indicators (KPIs)

• Content published according to schedule. 
• Growth in followers and audience engagement. 
• Reach and impressions across social media platforms. 
• Lead generation from social media campaigns. 
• Campaign performance (CTR, engagement rate, conversions). 
• Response time to customer inquiries. 
• Quality and consistency of brand messaging. 
• Timely submission of weekly and monthly performance reports. 

How To Apply

Applicants who meet the above-mentioned requirements are invited to submit their application by completing the application form using the link below.

“ https://forms.gle/sJPtRkGT3BcfefB46 ”