About This Role
This is a field-heavy coordination role that sits between the sales and marketing functions. You will be the person who ensures brand plans actually come to life in shops, warehouses, and distributor locations. It suits someone who enjoys moving between planning and execution, and who can manage multiple retail touchpoints without losing attention to detail. Kerchanshe is one of Ethiopia’s major coffee exporters and traders, so the work will likely involve both fast-moving consumer goods logic and agricultural commodity realities.
What the Requirements Say About This Role
The phrase “3-5 years” suggests the employer wants someone who has already learned basic marketing principles on the job and can now operate with less supervision. The likely profile is a professional who has coordinated promotions or merchandising before, knows how to work with distributors and retail staff, and can handle logistics like POSM distribution. They are not looking for a strategist—they need someone who can execute quickly and fix problems at the point of sale.
How to Approach This Application
Your application should demonstrate that you understand the difference between planning and field execution. Emphasize any experience you have with trade promotions, in-store activations, or working with agents and dealers. Mention specific examples of how you ensured branding materials reached the right locations on time. Because this role involves coordination across multiple business units, highlight your ability to communicate with different teams and keep things moving under pressure.
Who This Role Suits
This role is best suited for a marketing professional who prefers hands-on execution over desk-based strategy and is comfortable working across multiple retail and distribution points. It is moderately competitive, as roles that bridge sales and marketing are valued but require specific field experience.
Job Purpose :-To plan, coordinate, and execute trade marketing activities that strengthen brand visibility, improve retail execution, support sales growth, and enhance customer engagement across all business units through effective merchandising, trade promotions, market activations, and channel marketing initiatives.
Main Duties and Responsibilities
- Implements approved trade marketing plans and promotional activities across assigned markets.
- Coordinates merchandising activities and ensures proper placement of branding and promotional materials at retail outlets, distributors, agents, dealers, and key accounts.
- Assists in organizing trade promotions, product demonstrations, roadshows, exhibitions, and customer activation programs.
- Ensures Point-of-Sale Materials (POSM) are distributed, installed, and maintained according to the Group's branding standards.
- Conducts regular market visits to monitor product visibility, merchandising standards, promotional execution, and competitor activities.
- Collects market information, customer feedback, and trade partner insights and submits regular reports to the immediate supervisor.
- Supports product launches and promotional campaigns by coordinating field execution and logistics.
- Maintains strong working relationships with distributors, retailers, dealers, and sales teams to ensure effective execution of trade marketing activities.
- Assists in monitoring stock levels of promotional and branding materials and requests replenishment when required.
- Verifies that all retail branding and promotional activities comply with the Group's corporate identity and brand guidelines.
- Coordinates with the Sales, Brand Management, Procurement, and Digital Marketing teams to support marketing activities.
- Assists in evaluating the effectiveness of promotional campaigns by collecting field data and preparing performance reports.
- Identifies retail branding opportunities and reports visibility gaps for corrective action.
- Maintains records of trade marketing activities, promotional materials, and campaign execution.
- Supports the implementation of seasonal campaigns, dealer promotions, exhibitions, and other marketing initiatives.
- Performs other duties assigned by the immediate supervisor.
Qualification and Skills
Education
- BA or MA in Marketing Management, Business Administration, Management, Economics, or related fields.
Experience
- must have a minimum of 3 years of relevant experience in brand management, marketing, or a related field.
Required Skills
- Trade marketing strategy development and execution
- Channel and route-to-market management
- Sales promotion planning and implementation
- Market research and consumer insights analysis
- Category management and merchandising
- Retail and distributor relationship management
- Sales data analysis and reporting
- Budget planning and trade marketing ROI analysis
- Excellent negotiation and influencing skills
- Strong communication and presentation skills
- Project management and organizational skills
- Problem-solving and analytical thinking
- Cross-functional collaboration and stakeholder management
- Proficiency in Microsoft Office (especially Excel and PowerPoint)
- Knowledge of ERP systems and trade marketing analytics tools is an advantage
How To Apply
Applicants who meet the required qualifications and are interested in the Trade Marketing Expert position are invited to submit your application using the link below:
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Trade Marketing Expert
Kerchanshe Trading Company
