About This Role
This is a field-heavy sales management position where you're not just selling from a van—you're orchestrating daily route operations, supervising a sales team, and acting as the company's eyes on the ground. Kerchanshe is one of Ethiopia's largest coffee exporters, so you'll be moving fast-moving consumer goods through retail channels while managing cash, stock, and people under real-time pressure. It suits someone who thrives on movement, enjoys direct customer interaction, and can switch between being a seller, a supervisor, and a market analyst within the same day.
What the Requirements Say About This Role
The 3-5 year experience expectation signals they want someone who has already survived the grind of route sales—not a fresh graduate who needs training on the basics. They're looking for someone who can read a sales territory quickly, spot underperforming areas, and redirect the team's energy without needing constant head-office supervision. The mention of competitor monitoring and pricing analysis suggests they value commercial awareness over administrative skill, so your practical street-level knowledge of Addis retail dynamics will matter more than theoretical marketing frameworks.
How to Approach This Application
When you apply, lead with specific numbers from your previous sales roles—route coverage, daily transaction volumes, or team sizes you've managed. Employers in this space want evidence that you can handle cash reconciliation and stock accuracy under pressure, so mention any experience you have with sales reporting or inventory systems, even if it was informal. Given the daily planning requirement, come prepared to show you think in terms of weekly targets and route optimization, not just generic sales enthusiasm.
Who This Role Suits
This role is ideal for a sales professional who enjoys autonomy and doesn't mind being judged by daily numbers rather than quarterly reviews. Competition will be moderate but real—expect other candidates with similar FMCG backgrounds, so your edge will be demonstrating hands-on team leadership and a willingness to be on the road constantly.
Job Purpose :- The Van Sales Officer is responsible for selling and delivering company products to customers through assigned sales routes. The role focuses on achieving sales targets, expanding the customer base, maintaining strong customer relationships, collecting payments, and ensuring accurate stock management.
Responsibility
- Follow and guide the daily sales transaction of the company
- Make sure that each sales transaction complies with the company’s sales policy.
- Prepare monthly activity plan and act up on it when approved.
- Follow up the sales team daily activity, distributes task to all sales team and measure their daily accomplishment.
- Make regular market visit, asses the demand gap in the market, gather information about competitor’s product design, pricing and related marketing activities.
- Follow up and execute customers advance payments and collectables.
- Make sure that daily sale activities are backed with proper invoice and bank deposit slip.
- Prepare weekly performance & activity report.
- Prepare proper customer data base to identify companies customer base and market share.
- Distribute price list and quota to the sales team and Control daily sales is done accordingly.
- Make market visit to up-country shops and evaluate the company’s market share area coverage.
- Follow sales man’s departure & arrival time.
- Evaluate agent’s performance based on their target.
- Make proper preparation, documentation and offer support to the sales team to help the muse their time effectively & efficiently.
- Use companies assets and equipment in responsible manner.
- Other activities assigned by the Sales and Marketing Manager
- Reports to: Sales &Marketing Manager
- Department: Sales &Marketing
Qualification
Education
- Bachelor's Degree in Marketing Management, Business Administration, Management, or a related field.
Experiance
- Minimum of 2 years of experience in van sales, FMCG sales, or field sales.
- Valid driving license (preferred).
- Experience in FMCG distribution is an advantage.
Required Skills
- Strong sales and negotiation skills.
- Excellent communication and interpersonal skills.
- Customer relationship management.
- Basic computer skills (MS Office).
- Good numerical and reporting skills.
- Ability to work independently and meet sales targets.
- Time management and route planning.
- High level of integrity and accountability.
Key Performance Indicators (KPIs)
- Sales target achievement.
- Number of new customers acquired.
- Customer retention rate.
- Collection efficiency.
- Route coverage.
- Stock accuracy and inventory control.
- Timely submission of sales reports.
How To Apply
Interested and qualified candidates are invited to submit your application through the link below.
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Van Sales Officer
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