About This Role
ABIG is a management umbrella running businesses across food and beverage, manufacturing, healthcare, retail, and more — which means this hire will juggle brands, not just one. The job sits at the intersection of content creation and campaign execution, so expect a mix of designing visuals, scheduling posts, and tracking how each business unit performs online. It suits someone early in their career who wants portfolio variety across industries rather than deep specialization in a single brand.
What the Requirements Say About This Role
The junior framing with a 1–3 year window signals the employer wants someone who can execute independently without needing close supervision, but who is still affordable and adaptable. Because ABIG operates multiple companies, the profile being sought is likely a generalist — comfortable switching between design tools, social platforms, and basic analytics — rather than a specialist in one channel. The creative design element suggests they value visual output as much as campaign strategy, so a purely analytical marketer may find this role a stretch.
How to Approach This Application
ABIG's "Our People Are Our Business" philosophy hints at a culture that values attitude and ownership, so your application should show initiative — perhaps campaigns or designs you drove yourself, not just tasks assigned to you. Since the group spans many sectors, demonstrating that you can adapt your style to different audiences (a healthcare post reads nothing like a retail promotion) will stand out. Link or attach a portfolio; for a creative-leaning role, visuals speak louder than bullet points.
Who This Role Suits
Best suited to a junior marketer-designer hybrid who enjoys variety and can handle multiple brand voices at once. Competition is likely moderate — the role is broad, but ABIG's multi-sector setup may attract candidates who want exposure to diverse industries.
VACANCY ANNOUNCEMENT 2-2025/26
ABIG is an umbrella management company overseeing a diverse investment portfolio across Food & Beverage, Manufacturing, Import & Export, Healthcare, Retail, and Property Management. Our team brings together seasoned experts to drive growth and operational excellence across our group of companies, guided by our philosophy that "Our People Are Our Business.
- Job Title: Digital Marketing & Creative Design Officer
Duty Station: Addis Ababa
Employment Type: Full Time
Availability: As Soon As Possible
JOB PURPOSE
Responsible for developing and implementing digital marketing and creative content to strengthen the Group’s brand visibility, digital presence, customer engagement, and corporate communication across websites, social media platforms, and other digital channels. The position is also responsible for designing high-quality graphics, promotional materials, presentations, and other digital content in accordance with the Group’s corporate identity and brand standards.
KEY RESPOSIBILITIES
- Manage and regularly update the Group’s website, social media platforms, and other digital channels.
- Plan, create, and publish engaging digital content and social media campaigns.
- Design high-quality graphics, banners, brochures, presentations, promotional materials, and other creative content.
- Ensure all digital and creative materials follow the Group’s corporate identity and branding standards.
- Support photography, video editing, infographics, and other multimedia content development.
- Monitor website and social media performance, engagement, and campaign results and prepare reports.
- Maintain a digital content calendar and organized library of creative assets and templates.
- Work closely with IT, Marketing, Communications, and business units to deliver timely and accurate content.
- Stay updated on digital marketing trends and identify opportunities to improve the Group’s online presence.
- Bachelor’s degree in Digital Marketing, Marketing, Graphic Design, Communications, Multimedia, IT, or a related field.
- Minimum 2 years of relevant experience.
- Proficiency in Adobe Creative Cloud, Canva, or equivalent graphic design tools.
- Good knowledge of social media management, website content management, and digital marketing.
- Basic knowledge of SEO, digital analytics, and online advertising.
- Basic photography and video editing skills are an advantage.
- Strong creativity, communication, attention to detail, and ability to meet deadlines.
- Ability to work effectively with different teams and manage multiple assignments.
How To Apply
All interested and qualified applicants may send a cover/application letter and updated CV with the relevant documents via recruitment@ab-ig.com or www.ethiojobs.com On or before October 14, 2026.
For further information, please call +251 (11) 558-9531 / +251 (11) 558-6868
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Digital Marketing & Creative Design Officer
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