About This Role
This role blends field-level marketing execution with analytical performance tracking within a microfinance institution. It suits a professional who can not only execute campaigns across digital and traditional channels but also measure their direct impact on loan disbursement and customer conversion. Digaf is a growing micro-credit provider, so the role demands someone comfortable working in a financial services environment where marketing spend must clearly tie to business growth—not just brand awareness.
What the Requirements Say About This Role
The listing implies the employer is seeking a marketer with a quantitative edge—someone who can move beyond creative execution into ROI analysis. Rather than simply listing campaign types, the focus on measuring conversion into loan approvals suggests you need operational fluency in how microfinance products move from inquiry to disbursement. The ideal candidate likely combines 3–5 years of marketing experience with exposure to data tools or CRM systems, and a proven ability to collaborate with operations teams to close the loop between marketing activity and revenue.
How to Approach This Application
Your application should demonstrate how you’ve previously tracked campaign performance back to actual business outcomes, not just vanity metrics like likes or clicks. If you’ve worked in banking, microfinance, or any regulated financial sector, highlight that experience prominently. Emphasize your ability to work cross-functionally with operations or sales teams—mention specific examples where you used data to reallocate budget or improve conversion rates. Be ready to walk through a campaign you optimized based on performance data.
Who This Role Suits
This role is best suited for a mid-career marketer who enjoys the challenge of linking creative campaigns to hard financial results in a structured, impact-focused organization. It is moderately competitive, as it sits at the intersection of marketing and finance—a niche where qualified candidates are fewer but highly sought after.
About the Role
Digaf Microcredit Providers S.C. is looking for a creative, energetic, and results-driven Growth Marketing Officer to support the Marketing Manager in accelerating customer acquisition and business growth. The successful candidate will monitor the effectiveness of all marketing campaigns, measure conversion into customers and loan disbursements, identify best-performing channels, and recommend data-driven improvements to maximize marketing return on investment (ROI).
Key Responsibilities
- Monitor and evaluate the performance of social media, digital, outdoor, and mass media marketing campaigns.
- Measure campaign conversion into customer enquiries, applications, approvals, and loan disbursements in collaboration with Operations teams.
- Analyse campaign performance and prepare regular marketing dashboards and reports.
- Identify best-performing campaigns, channels, and promotional activities, and recommend improvements.
- Capture lessons learned and develop best practices for future marketing initiatives.
- Assist in planning, coordinating, and executing marketing campaigns and product launches.
- Create and coordinate engaging digital content for social media and other digital platforms.
- Monitor competitor activities, market trends, and customer feedback to identify growth opportunities.
- Support the Marketing Manager in delivering customer acquisition, brand awareness, and business growth targets.
Qualifications & Experience
- Bachelor's degree in Marketing, Business Administration, Communications, Digital Marketing, or a related field.
- Minimum of 3 years of relevant experience in marketing, digital marketing, business development, or growth marketing.
- Experience in measuring campaign performance, customer acquisition, and digital marketing analytics.
- Experience in financial services, fintech, banking, or microfinance is an added advantage.
Required Competencies
-Creative, innovative, and passionate about business growth.
-High-energy, self-motivated, and result-oriented.
- Strong sales and customer acquisition mindset.
- Excellent analytical skills with the ability to convert data into actionable business insights.
- Proficient in digital marketing, social media management, content creation, and marketing analytics tools.
- Strong presentation, communication, and report-writing skills.
- Excellent organisational and coordination skills with the ability to manage multiple campaigns simultaneously.
Benefits
- Competitive salary.
- Attractive bank-level employee benefits.
- Performance-based incentives.
- Career growth and professional development opportunities.
How To Apply
Interested applicants should submit their CV and cover letter to hr.admin@digafcredit.com.
Related jobs
More openings in a similar category on Kedamijobs.
-
Sales Supervisor
BELAYA INDUSTRIAL PLC
-
Human Resource Director
Admas University
-
Marketing and Business Development Officer
The Ultimate Insurance Brokers
Discover More Jobs
View Other JobsApply for this Job
Growth Marketing Officer
Digaf & Micro-Credit Provider SC
